Canadian Automobile Association
Annual Pyramid Awards
The Canadian Automobile Association has chosen Ford of Canada as the recipient of its two annual Pyramid Awards. This is the first time in their award history that the same company has received both CAA awards in the same year.
The first award, the CAA Pyramid for Safety, went to Ford of Canada for its newly developed Blind Spot Mirror. The Blind Spot Mirror improves driver visibility on both sides of the vehicle when making a lane change or when parallel parking. It’s an affordable mirror technology that will find its way onto many future Ford and Lincoln vehicles as standard equipment.
The second award, the CAA Pyramid for Environmental Initiative, was awarded to the automaker for a new vehicle seat with a fabric made with 100 percent recycled materials.
Press Release (more…)