Over 140 Ford Fiestas from Ford’s Cologne Assembly Plant in Europe, arrived on U.S. shores this week as Ford continues to build awareness for their new small car through the Fiesta Movement. The Fiesta Movement is designed to spread the word online and generate excitement among Millennials about Ford’s new global small car leading up to the 2010 North American launch.
More than 3,300 Fiesta Movement “agent” applications received and total views of video submissions on YouTube exceed 580,000
The new Fiesta already is the No. 2 selling car in Europe and is on track for its best sales month yet in March. Early Fiesta sales in China and other Asia-Pacific markets are exceeding expectations
Ford CEO Alan Mulally allowed CBS cameras inside the company’s Dearborn, Mich. manufacturing plant. Mulally says he is focused on putting American cars back on top.
By the time you read this, Rob Willoughby will have sold his 1,000th vehicle at Steve Marshall Ford in Nanaimo.
That number alone is pretty remarkable but Rob has done it in only six and a half years. On average, a salesperson completes 7.5 transactions per month, or 90 per year. That means it would take the average salesperson more than 11 years to do what Rob has done in six and a half. (more…)
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