Recycle your ride is back at Ford, with even more vehicles qualifying.

Now you can Retire your vehicle if it’s a 2003 Model Year or older, previously you could only retire 1995 and older. A great way to help both the environment and receive $3,000 towards the purchase of your next vehicle!!

 

Ford of Canada Ready to Retire More Vehicles than any Other Manufacturer

Ford of Canada and Summerhill Impact establish exclusive agreement to help Canadians retire their vehicles

• For the first time in Canada, consumers can turn in 2003 model year (or older) vehicles for retirement and qualify to receive up to $3,000 towards the purchase of a new 2010 Ford or Lincoln vehicle. Previous retirement programs were limited to 1995 model year (or older) vehicles.
• Ford’s Exclusive Recycle Your Ride program is in addition to the $300 available from Retire Your Ride, a program funded by the Government of Canada (1995 model year or older vehicles).
• The Ford program makes it more affordable for consumers to purchase a new vehicle with the latest in safety features, fuel economy and smart technologies.
• With Ford’s exclusive expanded program, approximately 60 per cent of vehicles currently on Canadian roads qualify for retirement.
• There are environmental benefits of retiring older vehicles, for example, if 10,000 vehicles (2003 model year or older) were replaced with 10,000 new models featuring today’s advanced technologies, Ford of Canada could help eliminate approximately 83 tons of smog forming emissions per year.

OAKVILLE, Ont., April 30, 2010 – The Ford Recycle Your Ride program has resonated with Canadian consumers. Due to positive consumer feedback, Ford has collaborated with Summerhill Impact to expand the program – now, approximately 60 per cent of the vehicles currently on Canadian roads qualify for retirement within the Ford program. Ford Motor Company of Canada, Limited, has announced that starting May 1, consumers turning in 2003 model year (or older) vehicles for retirement will get up to $3,000 towards the purchase of a new 2010 Ford or Lincoln vehicle.

“Through our exclusive agreement with Summerhill Impact, Ford is the only manufacturer that is retiring 1996 to 2003 model year vehicles,” said David Mondragon, president and CEO, Ford of Canada. “The Ford Exclusive Recycle Your Ride program makes it more affordable for consumers to purchase a new vehicle, which offers the latest in safety features, fuel economy and smart technologies.”

According to the Automotive Recyclers of Canada (ARC) more than 80 per cent of the entire vehicle by weight is reused, re-manufactured or recycled.

“There are substantiated environmental benefits of retiring older vehicles,” says Ersilia Serafini, COO of Summerhill Impact. “For example, a 1995 model year or older vehicle produces 19 times more smog-forming pollutants (Volatile Organic Compounds and Nitrogen Oxide) than a 2004 or newer model.”

If 10,000 vehicles (2003 model year or older) were replaced with 10,000 new models featuring today’s advanced technologies, Ford of Canada could help eliminate approximately 83 tons of smog forming emissions per year. To date, Ford has retired more than 6,000 high polluting vehicles through the Ford Recycle Your Ride program.

Anyone who buys a new 2010 Ford or Lincoln vehicle and who qualifies for the Ford Exclusive Recycle Your Ride program, will receive $1,000 towards the purchase of a new 2010 Ford car or compact truck, $2,000 towards the purchase of a new 2010 Ford full-size sedan, crossover or sport utility vehicle and $3,000 towards the purchase of a new 2010 Ford full-size truck or Lincoln vehicle.

Here is all consumers have to do:

• If you own a 2003 (or older) running vehicle that has been properly registered and insured for the last six months, visit your closest Ford dealer to confirm your eligibility under Ford’s Exclusive Recycle Your Ride program for up to $3,000 in incentives
• Purchase or lease your new 2010 Ford or Lincoln vehicle
• Retire your vehicle and receive the incentive, over and above current incentives

Filed under: Ford, Good News on April 30th, 2010
No Comments »

Last week when the Nissan Leaf was announced to be launching in North America this year, the San Fransisco Chronicle had some indepth wisdom. Wisdom that included, price on the environment and price on your pocket. As the purely electric vehicles are costly enough to not reasonable be able to break even on cost of ownership vs a gas powered vehicle, they opted to discuss exactly how much more likely a Hybrid vehicle would be.

They listed through 7 Hybrid cars and their “Years to Break Even”, including Nissan Altima Hybrid “21″, Toyota Prius “20″, Honda Civic Hybrid “17″, Honda Insight “16.5″, Toyota Camry Hybrid “15″, Mercury Milan Hybrid “13″ (unavailable for Canada), and the Ford Fusion Hybrid “5.6″.

San Fransico Chronicle:
According to Consumer Reports, the answer is the “crown jewel” of the Fusion family and a very cost-effective hybrid vehicle. This could account for why it took home top honors as the North American Car of Year at the Detroit Auto Show. It provides a similar look and driving experience as the non-hybrid Fusion, but because the price discrepancy between the two models is relatively slim (about $3,200), drivers are likely to break even with the money they save in gas within six years.

Autoblog:
The winner by a long shot is the Ford Fusion Hybrid at a mere 5.6 years. Which car fared worst? The Nissan Altima Hybrid at a whopping 21 years. We have to wonder, 21 years from now, will they still be making batteries for a 2010 Altima Hybrid?

Filed under: Escape, Ford, Fusion, Good News, Hybrid on April 28th, 2010
No Comments »

A letter we received from Elverna about our Bow Tie Guy Sherdan White!

April 1, 2010:

I would like to take this opportunity to recognize one of your employees for outstanding customer service on March 15th, 2010.

As a Government certified trainer in Customer Service for over 15 years I had the pleasure of witnessing outstanding Customer Service from Sherdan White while having my car serviced at Steve Marshal Ford.

When I arrived at the Dealership on a rainy afternoon to pick up my vehicle I was met by Sherdan White. While he opened the door for me he greeted me with a sincere hello and made me feel like a valued customer. He escorted me to the service counter and told me that the Advisor would be with me in a moment. But here’s the difference…he stayed beside me, offered me coffee, asked how my day was and was sincere with every word.

Sherdan White walked me out to the car and chatting along the way. When I opened the car, the front console still had a black mark on it, Sherdan White commented that he will see what he can do to help. He showed sincere appreciation for my dilemma.

I believe there is always a hidden heroes in very company, big or small. Sherdan was in his element assisting customers with a sincere and caring demeanor that comes naturally to some and apparently not so for others. I would like to congratulate him for outstanding customer service and an employee who demonstrated pride in his work and for the company he represents.

Sincerely, Elverna Edwards-Mailloux

Filed under: Ford, Good News on April 7th, 2010
No Comments »