42% Say Fuel Economy is Key in Vehicle Purchase Decision
MPG Matters!
In a 2011 Maritz Research study, 42% of all consumers say fuel economy is an extremely important new vehicle purchase consideration. Which is up 13.5% from 10 years ago. Generation Y (or Milennials) rank fuel economy even higher and rated it most often as having the greatest impact on their vehicle purchases.
Ford and Lincoln products lead in fuel economy in 12 of the vehicle classes. Four Ford models deliver 40 mpg or better, which is a claim no other full-line automaker can match.
For extreme fuel economy be sure to check out the Ford Fiesta, which can go 920 KM on a tank of gas! There’s also the redesigned 2012 Ford Focus, and the last year of the Ranger too! Even our Super Duty trucks get better fuel economy than previous years, and their competitors.
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