How many pingpong balls fit into an all-new Ford Escape?

Approximately 56,778.

Ford Escape Ping Pong Measuring

Ford has a unique way of measuring interior storage spaces inside its vehicles and those of its competitors, and it’s not with a ruler; it’s with pingpong balls.

“It probably doesn’t seem like it, but pingpong balls are more accurate than using a tape measure to get the volume of odd-shaped spaces like a glove compartment,” said Eric Jackson, Vehicle Architecture supervisor.

Many years ago, Ford would estimate the capacity of glove boxes, center consoles and other small areas of a vehicle using a measuring tape, and taking length times width times height to get the volume. But with all the angles, curves and other odd shapes in a vehicle, engineers and designers were not satisfied with the accuracy or consistency of this method. According to Jackson, a Ford engineer then came up with the idea of using pingpong balls to measure spaces.

“It was just a quirky idea that came out of a team brainstorm,” says Jackson. “But we then did some studies using pingpong balls and found capacities were more consistently measured.”

Jackson’s team found that if two people measure the same console with a measuring tape, they often will come up with different results due to the wide variations of the method. However, if two people use pingpong balls to measure volume, they are more likely to get the same answer.

The precise way volume is measured with pingpong balls is fairly simple, explains Sejal Shreffler, Ford Accommodation and Usage engineer. Ford engineers have developed a cubic measurement for each pingpong ball that accounts for the open space in between a stack of balls. They then use that measurement and account for the number of pingpong balls in the storage space to determine total volume of a space.

Engineers also use computer-aided design (CAD) renderings to compute volume.

Laser scanning
Shreffler and her team also use a laser scanner device that allows Ford to get surface data in CAD on competitors. Shreffler can get a 3D digital representation of the visible surfaces on the vehicle. The surface data are then digitized and the space is evaluated in CAD. This technology can be used to measure different areas of the vehicle to compute anything from cargo volumes to the dashboard console or glove box volumes.

“Our team scans dozens of consumer goods from iPads to mountain bikes and wheelchairs to ensure these objects not only fit into our vehicles, but that there is a proper place for them,” said Shreffler.

Clever spaces
The all-new Ford Escape features several places to store specific items in the interior including umbrellas, bottles and cell phones.

Unique storage spots include:

  • Overhead visors with ticket holders for parking or toll tickets
  • Hidden storage bin under the second-row floor
  • Small umbrella holders on both driver and passenger seat trim panels
  • A card holder below and a stowage bin above the center of the instrument panel
  • Center console space to hold a one-liter bottle, MP3 player or CDs
  • Convenient USB ports in the center console and 110-volt inverter located at the back of the floor console for easy plug-in of laptops, cell phone chargers or other electronics

2013 Ford Escape in Nanaimo


It’s coming and it’s going to go further. The 2013 Ford Escape made it’s way here to our Nanaimo dealership on Wednesday. We got to snoop through, learn about all the new features and try out the hands free tailgate lift “kick”.
Want to know when the all new 2013 Ford Escape is ready to order? Give us a call 250-758-7311 and we can help you out!

Informative Evening a Second Delivery at Steve Marshall Ford Lincoln

Nanaimo Ford Edge and Lincoln MKX part of the great lineup at Ford dealers today.Our guests have said that buying a new vehicle can be an overwhelming experience. As such, we’re offering a complimentary and informative evening dedicated to new vehicle owners. Our competent team of mechanics, salespeople and finance leaders will be available to answer any questions you may have. State-of-the-art features offered by Ford and Lincoln will also be reviewed.

Steve Marshall Ford Lincoln is hosting its Second Delivery evening on May 17, 2012 from 5:30pm – 7pm. A bonus snack buffet will be offered.

Please contact Donna at 250-758-7311 to be added to our guest list.

Vehicle Mobility Modifications and Equipment with the Ford Mobility Program

Increase Your Confidence. Living with a health condition or physical disability shouldn’t limit your mobility. The Ford Mobility program is designed to extend your abilities, allowing you to enhance your personal independence.

Extend your Ability. At Steve Marshall Ford Lincoln and with Ford of Canada, we are committed to understanding and supporting individuals with unique mobility needs.

When you purchase or lease a new Ford of Canada vehicle, you may be eligible to receive up to $1,000 toward the installation of adaptive driving aids or mobility assistance equipment.

Enhance Mobility. Start driving now by customizing a vehicle to suit your needs.

Eligibility modifications and equipment include:

  • Wheelchair lifts or other lift equipment
  • Hand or other driving controls
  • The Early Alert Response System (EARS) for the hearing impaired

In Nanaimo MediChair is approved to offer Mobility upfitter packages.

2013 Ford Escape and MyFord Touch Performance Upgrade


MyFord Touch is getting an upgrade. More icons, more intuitive navigation! The quadrants are still the same, just with better labeling!

If you have a Ford with the SYNC software package in recent years, you will be able upgrade to the latest version which will be shipping in our 2013 models.