Ford Super Duty Market Share in the Workplace
Press Release
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42% Say Fuel Economy is Key in Vehicle Purchase Decision
MPG Matters!
In a 2011 Maritz Research study, 42% of all consumers say fuel economy is an extremely important new vehicle purchase consideration. Which is up 13.5% from 10 years ago. Generation Y (or Milennials) rank fuel economy even higher and rated it most often as having the greatest impact on their vehicle purchases.
Ford and Lincoln products lead in fuel economy in 12 of the vehicle classes. Four Ford models deliver 40 mpg or better, which is a claim no other full-line automaker can match.
For extreme fuel economy be sure to check out the Ford Fiesta, which can go 920 KM on a tank of gas! There’s also the redesigned 2012 Ford Focus, and the last year of the Ranger too! Even our Super Duty trucks get better fuel economy than previous years, and their competitors.
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Raising Money for School with Drive One 4 UR School
Woodland Secondary School Basketball Team raised $1,820 with a total of 91 test drives taken in a number of New Ford and Lincoln products: Check out our Facebook Photo Album of the event!
As seen in the Nanaimo Daily News:
Nanaimo’s Steve Marshall Ford raised more than $1,800 for the Woodlands Secondary School’s senior girls basketball team in a unique fundraiser held last weekend.
The “Drive 1 4ur School” fundraiser saw the car company give $20 to the basketball team for every test drive that was taken in their cars during the event.
Carl MacDonald, coach of the basketball team, said there were 91 test drives taken and he really appreciates Steve Marshall Ford and the company’s contribution to the team.
Sherdan White, the company’s promotions manager, said the idea was to put more people behind the wheels of Ford vehicles in the hopes they will buy.
FREE Vancouver Canucks Jersey!! Get some Canucks fever!
Updated with new video, thank you Nanaimo. All 100 Jerseys are gone, and we have food and money for the Salvation Army piled up!!
Updated with new video the morning of Thursday, April 28th.
We wanted to show our incomparable support for the Canucks, find a way to help our local food bank, and have some fun during the play offs that are happening right now… Steve Marshall Ford Lincoln acquired 100 Canuck jerseys!
We are giving away a Canucks jersey (no purchase necessary) to anyone who brings in a non-perishable food item or a monetary donation for the Salvation Army and test drives a new Ford or Lincoln vehicle on April 28th or 29th.
That’s it! So easy (and rewarding) to Make a Difference in Nanaimo! Get your FREE Canucks jersey:
- Bring a non-perishable food item, or a monetary donation, for the Salvation Army
- Test drive a new Ford or Lincoln vehicle
- There are only 100 jerseys
Limit: One per household. Must be 19 or older.
Doug Scott of Ford Talks about Ford Trucks
As Ford Truck Group Marketing Manager, Doug Scott is always ready to talk trucks. Below are some snips from his live chat from today.
Ben: I was just wondering why you guys were the first to put a fully boxed frame in a 8500.
Doug Scott: We were the first to use a fully boxed frame in the U8500, light duty segment, in our F-150, the 2004 model because it made sense for the light duty pickup customers needs. As you know, heavy duty pickup customers are even more diverse, including pickups, chassis cabs with service bodies, and numerous other considerations that must be factored into the decision. At the end of the day, heavy duty truck customers are most interested in capability (maximum payload and towing), durability, and performance, not as much in how it is delivered.
Kyle: thought Dodge was bold to switch to coil springs for their 1500. Your thoughts on that?
Doug Scott: Bold, but not meeting the needs of the capability oriented buyer who compromises the majority of today’s full size pickup customer. It shows up in their declining market share performance.
Bobby: How do you feel about the new Chevy truck coming out?
Doug Scott: Since they are upgrading the front suspension and the Duramaz diesel, I expect that it will be a formidable competitor than the 2010 Silverado HD has been. We’re anxious to get our hands on one and really see what it can deliver.
Craig: Truck quality/performance is always the major consideration – how is Ford continuing to stay ahead of the pack in this area especially with the larger truck class 450+
Doug Scott: Our watchword is continous improvement in all aspects. As such we spend an incredible amount of time and effort analyzing customer survey feedback, focus groups discussion, and face to face meetings learning for opportunities to give our customers a better product. Additionally, at the manufacturing level, better design, CAD, CAE, and a dedication to being the best has helped us achieve our current position of having the best quality in the industry. Obviously, you don’t get to be the Best Selling Truck in America for 33 consecutive years if you aren’t delivering a durable, reliable, high quality product.
Mike: Some news I read about the new F250 ford diesel was claiming 28 avg mpg. Is that possible?
Doug Scott: The fuel economy on the 2011 Super Duty (all models) is 18% better than the previous model. Some versions such as the F-450 boast up to a 40% improvement. Every day, we are hearing that customers are getting in the 20′s. When we did our media drive out in Arizona a few months ago, we had an 80 mile fuel economy challenge and one journalist actually got over 34 mpg.