Winter Driving Tips

It’s that time of year again – when the snow starts to fall, many drivers and their vehicles may not be prepared to drive on wet or icy winter roads. To stay safe, there are several things to remember.

Steve Marshall Ford Lincoln is pleased to provide the following tips on how to be ready for winter conditions to avoid getting stuck out in the cold.
F350 in the snow

Winter Vehicle Safety

Six tips from Ford of Canada for staying safe this winter

  1. Vehicle maintenance: Vehicles that have been regularly maintained according to their manufacturers required maintenance schedule should be ready for winter weather. If not, a visit to the local dealership to “catch up” on your required maintenance will ensure the vehicle is ready for the season.
  2. Read your owner’s manual: All vehicles have different characteristics that will react to winter weather differently. This is a good time to check the manual for your particular vehicle’s winter driving tips.
  3. Monitor tire wear: There are three important aspects when it comes to tires: pressure, tread wear and age.
  4. Tire pressure: Cold weather causes tires to lose pressure and become underinflated; meaning your safety on the road is compromised. Check your tire pressure regularly, especially when the temperature changes.
    • Tire tread depth: Proper tread depth can be key to slipping less and gripping the road better.
    • Tire age: Old tires can be unsafe tires, especially in the winter. It is recommended that tires over six years old be replaced.
    • All season and summer tires begin to lose their grip around 7 degrees Celsius. Consider switching to winter tires for better handling and braking performance.
  5. Drive safely and be alert: Safe driving is always important. Remember to slow down and leave extra space between you and the vehicle in front of you. Also, avoid abrupt moves – don’t stop, start, or change direction suddenly and you’ll maintain better control of your vehicle in inclement conditions.
  6. Goodbye cruise control: Never use the speed control in slippery conditions. If the weather suddenly becomes hazardous while cruise control is engaged, simply disengage it manually or lightly tap the brakes.
  7. Get to know the safety feature alphabet: Become more familiar with vehicle safety features such as ABS, TC, ESC and RSC, to understand how they can help.
    • Anti-lock Braking System (ABS): Vehicles equipped with an anti-lock braking system do not require the driver to pump the brakes in slippery conditions when hard braking is required. Apply firm, continuous pressure on the brake pedal and ABS may activate to help you maintain control of the vehicle.
    • Traction Control (TC): This feature most often engages at low speeds. In the majority of winter driving conditions, it is best to keep the traction control feature ON. However, in extreme conditions – for instance, deep snow or sheer ice – it may be better to turn OFF your traction control to get moving.
    • Electronic Stability Control (ESC): ESC helps prevent your vehicle from skidding out or sliding laterally in slippery conditions.
    • Roll Stability Control™ (RSC®): AdvanceTrac® with Roll Stability Control™ helps to avoid a rollover in a collision situation.

Will it Blend? Featuring Boron Steel!

The 2011 Ford Fiesta is built with Safety in mind… Tom Dickson puts the Boron Steel through it’s paces, and boy is it STRONG!!

BCAA Rewarding Customers for Driving
Electronic Stability Control Equipped Vehicles

Mustang BurnoutAn excellent and new way of rewarding smart and safety savvy consumers, BCAA introduced a 5% discount on collision premiums for vehicles with Electronic Stability Control (ESC). So now driving a Ford or Lincoln can immediately save you money!

2009 and 2010 Ford and Lincoln Vehicles equipped with Electronic Stability Control (ESC) include the Focus, Fusion, Taurus, Mustang, F150, Super Duty, Explorer Sport Trac, E-Series, Escape, Edge, Taurus X, Explorer, Expedition, Flex, MKZ, MKS, MKX and Navigator.

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New Safety Technologies & Fuel Economy

2010 Ford Ranger Sport Safety and Fuel EconomyThe 2010 Ranger will build on the truck’s safety legacy with the addition of Roll Stability Control and side air bags, making it one of only two small pickups to offer both of these advanced safety technologies as standard features.

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Canadian Automobile Association
Annual Pyramid Awards

The Canadian Automobile Association has chosen Ford of Canada as the recipient of its two annual Pyramid Awards. This is the first time in their award history that the same company has received both CAA awards in the same year.

The first award, the CAA Pyramid for Safety, went to Ford of Canada for its newly developed Blind Spot Mirror. The Blind Spot Mirror improves driver visibility on both sides of the vehicle when making a lane change or when parallel parking. It’s an affordable mirror technology that will find its way onto many future Ford and Lincoln vehicles as standard equipment.

The second award, the CAA Pyramid for Environmental Initiative, was awarded to the automaker for a new vehicle seat with a fabric made with 100 percent recycled materials.

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