Will it Blend? Featuring Boron Steel!

The 2011 Ford Fiesta is built with Safety in mind… Tom Dickson puts the Boron Steel through it’s paces, and boy is it STRONG!!

BCAA Rewarding Customers for Driving
Electronic Stability Control Equipped Vehicles

Mustang BurnoutAn excellent and new way of rewarding smart and safety savvy consumers, BCAA introduced a 5% discount on collision premiums for vehicles with Electronic Stability Control (ESC). So now driving a Ford or Lincoln can immediately save you money!

2009 and 2010 Ford and Lincoln Vehicles equipped with Electronic Stability Control (ESC) include the Focus, Fusion, Taurus, Mustang, F150, Super Duty, Explorer Sport Trac, E-Series, Escape, Edge, Taurus X, Explorer, Expedition, Flex, MKZ, MKS, MKX and Navigator.

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New Safety Technologies & Fuel Economy

2010 Ford Ranger Sport Safety and Fuel EconomyThe 2010 Ranger will build on the truck’s safety legacy with the addition of Roll Stability Control and side air bags, making it one of only two small pickups to offer both of these advanced safety technologies as standard features.

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Canadian Automobile Association
Annual Pyramid Awards

The Canadian Automobile Association has chosen Ford of Canada as the recipient of its two annual Pyramid Awards. This is the first time in their award history that the same company has received both CAA awards in the same year.

The first award, the CAA Pyramid for Safety, went to Ford of Canada for its newly developed Blind Spot Mirror. The Blind Spot Mirror improves driver visibility on both sides of the vehicle when making a lane change or when parallel parking. It’s an affordable mirror technology that will find its way onto many future Ford and Lincoln vehicles as standard equipment.

The second award, the CAA Pyramid for Environmental Initiative, was awarded to the automaker for a new vehicle seat with a fabric made with 100 percent recycled materials.

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Ford Focus, Crash ratings and repair costs!

  • Focus Coupe received the highest possible ratings in frontal crash testing performed by the National Highway Traffic Safety Administration (NHTSA) in the U.S.
  • 2008 Focus received the highest possible ratings in frontal offset and rear-impact testing from the Insurance Institute of Highway Safety (IIHS). 2009 Focus is anticipated to receive the same ratings and has not yet been side-impact tested.
  • Ford Focus is significantly less expensive to repair than 19 other small cars, including the Toyota Prius according to the Insurance Institute for Highway Safety (IIHS)