Ford’s imaginative use of sustainable materials:

• Award-winning soy-based polyurethane foams on the seat cushions and seat backs, now in production on the Ford Fiesta, Mustang, Expedition, F-150, Focus, Escape, Escape Hybrid and Lincoln Navigator and Lincoln MKS.
• which results in a reduction of petroleum oil usage by 1 million pounds annually.
• 100 percent post-industrial recycled yarns in seat fabrics.
•  The use of 100 percent post-industrial yarns represents a 64 percent reduction in energy consumption and a 60 percent reduction in CO2 emissions.
• 100 percent post-consumer recycled yarns in seat fabrics. Various Ford and Lincoln utilize fabrics made from pop bottles to further reduce consumer waste.
• Each meter of this luxurious micro denier suede is made from 20 recycled plastic pop bottles.
• Underbody systems, such as aerodynamic shields, splash shields, and radiator air deflector shields, made from post-consumer recycled resins such as detergent bottles, tires and battery casings.
• Succeeding in diverting between 25 and 30 million pounds of plastic from landfills.
• The 2012 Focus Electric can say it has a “100 percent sustainable interior.”
• Ford estimates that one vehicle’s annual energy conservation equals
• 600,000 gallons of water,
• 1.8 million pounds of carbon dioxide equivalents, and
• 7 million kilowatt hours of electricity.
• Ford has implemented a program to recycle 95 percent of materials from retired Ford cars.

Filed under: Ford, Global Ford, Good News, Interesting, Lincoln, Technology on April 2nd, 2012
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Increase Your Confidence. Living with a health condition or physical disability shouldn’t limit your mobility. The Ford Mobility program is designed to extend your abilities, allowing you to enhance your personal independence.

Extend your Ability. At Steve Marshall Ford Lincoln and with Ford of Canada, we are committed to understanding and supporting individuals with unique mobility needs.

When you purchase or lease a new Ford of Canada vehicle, you may be eligible to receive up to $1,000 toward the installation of adaptive driving aids or mobility assistance equipment.

Enhance Mobility. Start driving now by customizing a vehicle to suit your needs.

Eligibility modifications and equipment include:

• Wheelchair lifts or other lift equipment
• Hand or other driving controls
• The Early Alert Response System (EARS) for the hearing impaired

In Nanaimo MediChair is approved to offer Mobility upfitter packages.

Filed under: C-Max, Edge, Escape, Explorer, F-Series, F150, F350, Fiesta, Flex, Focus, Ford, Fusion, Global Ford, Nanaimo, Super Duty, Taurus, Transit Connect on January 5th, 2012
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Press Release
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Filed under: Commercial, F-Series, F150, F350, Ford, Global Ford, Interesting, Nanaimo, Ranger, Sales, Super Duty, Taurus, Transit Connect on November 8th, 2011
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MPG Matters!

In a 2011 Maritz Research study, 42% of all consumers say fuel economy is an extremely important new vehicle purchase consideration. Which is up 13.5% from 10 years ago. Generation Y (or Milennials) rank fuel economy even higher and rated it most often as having the greatest impact on their vehicle purchases.

Ford and Lincoln products lead in fuel economy in 12 of the vehicle classes. Four Ford models deliver 40 mpg or better, which is a claim no other full-line automaker can match.

For extreme fuel economy be sure to check out the Ford Fiesta, which can go 920 KM on a tank of gas! There’s also the redesigned 2012 Ford Focus, and the last year of the Ranger too! Even our Super Duty trucks get better fuel economy than previous years, and their competitors.

Press Release: (more…)

Filed under: Escape, F-Series, F150, F350, Fiesta, Focus, Ford, Global Ford, Good News, Ranger, Super Duty, Technology, Transit Connect on July 6th, 2011
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We had been considering and researching QR Codes and their uses since February. We hit up our local Twitter followers for some feedback way back then, and the feedback was find the value for the consumer, then try it!

So here we are a few months later giving it our “go”.

Have you ever scanned a QR Code?

People browse inventory here at the dealership at times we are not here, Sundays or evenings after we’ve left. While we love the visits and are pleased you’ve thought of us when you had a minute; we can certainly see that standing around outside a dealership all alone searching for information on your phone could be kind of a bust.
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Filed under: Ford, Fun, Global Ford, Nanaimo, Sales, Specials, Video on June 22nd, 2011
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