Ford’s imaginative use of sustainable materials:

• Award-winning soy-based polyurethane foams on the seat cushions and seat backs, now in production on the Ford Fiesta, Mustang, Expedition, F-150, Focus, Escape, Escape Hybrid and Lincoln Navigator and Lincoln MKS.
• which results in a reduction of petroleum oil usage by 1 million pounds annually.
• 100 percent post-industrial recycled yarns in seat fabrics.
•  The use of 100 percent post-industrial yarns represents a 64 percent reduction in energy consumption and a 60 percent reduction in CO2 emissions.
• 100 percent post-consumer recycled yarns in seat fabrics. Various Ford and Lincoln utilize fabrics made from pop bottles to further reduce consumer waste.
• Each meter of this luxurious micro denier suede is made from 20 recycled plastic pop bottles.
• Underbody systems, such as aerodynamic shields, splash shields, and radiator air deflector shields, made from post-consumer recycled resins such as detergent bottles, tires and battery casings.
• Succeeding in diverting between 25 and 30 million pounds of plastic from landfills.
• The 2012 Focus Electric can say it has a “100 percent sustainable interior.”
• Ford estimates that one vehicle’s annual energy conservation equals
• 600,000 gallons of water,
• 1.8 million pounds of carbon dioxide equivalents, and
• 7 million kilowatt hours of electricity.
• Ford has implemented a program to recycle 95 percent of materials from retired Ford cars.

Filed under: Ford, Global Ford, Good News, Interesting, Lincoln, Technology on April 2nd, 2012
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Fact: Karen Fehr is a fast walker, and she’s hilarious. We love her!
Fact: Not everyone can pull off a wink, Karen sure can!
Fact: Shawn Hildebrandt almost fell while running backwards in Phoenix Kitchesn & Designs.
Fact: Ryan Fife was great.
Fact: Karen Ann laughed too much while watching the outtakes.
Fact: Cheryl said, “It’s not THAT funny”.
Fact: Karen Ann’s favourite outtake got cut. :(

Filed under: Ford, Good News, Interesting, Nanaimo, Sales, Staff, Video on January 11th, 2012
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What a great team we have here!

Jon, Shaun, Rob and Brad stayed after shift just to make sure that the tire and tool room for the shop got all cleaned up. Amazing work guys. So glad you are part of our Family here at Steve Marshall Ford Lincoln.

While they might moonlight as shop cleaners, they are excellent technicians!

Filed under: Ford, Fun, Good News, Interesting, Nanaimo, Staff, Video on November 30th, 2011
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Tires are a vehicle’s most important safety feature

The engine and brakes of a vehicle work directly through the tires. Even the most advanced traction and stability control systems are limited by the tire’s ability to hold the road. If a consumer has tires that are worn, under inflated, or not suited to the environment, they put themselves, their vehicle, and others at risk.

Check out how to get the most value and safety from your tires here.

Name Brand tires including Goodyear, Continental, Michelin and tonnes more safe and economical snow or all season tires are all sold here!

If by some chance someone else has a lower price, bring in a their current advertisement on the same tire… and our Parts and Service team will match or beat the price. — Among the list of 10 Reasons to Service at your Ford Store.

Talk about Price Guarantee on all brand of Tires!!! Plus free storage for your Winter and Summer tires during the Nanaimo seasons.

Snow Tires

Snow tires provide ultra grip in those icy conditions. Including that “corner” bridge on the Parkway by College Drive that ices all the time.

How do Snow tires Grip?

To start with they are engineneered differently. Good snow tires look almost like a performance tire, with small close together tread squares and wedge shaped gaps between tread blocks, helping to keep the snow out of the tire grooves. Snow tires are made of a softer rubber compound, softer rubber allows it to cling to ice in the winter when the rubber is cold. Lastly snow tires are deisgned with “siping”. Siping are thousands of tiny cuts made in several direction on the tire that provide thousands of tiny bits (ironic?) of grip going straight and around corners.

How does the regular Joe know they’re looking at a TRUE Snow Tire?

The Rubber Association of Canada has developed a set of performance standards for Severe winter tires and an Icon of either a Snowflake or a Mountain will identify an approved Snow Tire.

All Season Tires

All season tires are cost effective and could provide you with great versatility year round. Including the hot sticky and cold rainy seasons.

They’ll provide you with tires all year long.

What do they mean by All Season?

All Season is just how it sounds. These tires will provide adequate traction on wet and dry road conditions. They will work best during the average condition of all seasons!

They are not engineered specifically for any season or speed. But will work great in minimal rain, even less snow, and maybe a bit of cold. I wouldn’t recommend driving in a snowstorm or when the roads are flooding.

Mainly picture a cozy fall day with the Maple tree leaves still dry enough to rake and jump in…and that sweater grandma knitted you is enough to keep warm. This is the time that all season will provide value.

Here on Vancouver Island, where we don’t normally get to frolic in dry leaves, All Season tires will provide a safe ride at a value you can’t beat for 10 months of the year. Three and a half Seasons for All Season Tires in Nanaimo!!

Filed under: Ford, Good News, Nanaimo, Parts, Service, Tires on October 20th, 2011
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MPG Matters!

In a 2011 Maritz Research study, 42% of all consumers say fuel economy is an extremely important new vehicle purchase consideration. Which is up 13.5% from 10 years ago. Generation Y (or Milennials) rank fuel economy even higher and rated it most often as having the greatest impact on their vehicle purchases.

Ford and Lincoln products lead in fuel economy in 12 of the vehicle classes. Four Ford models deliver 40 mpg or better, which is a claim no other full-line automaker can match.

For extreme fuel economy be sure to check out the Ford Fiesta, which can go 920 KM on a tank of gas! There’s also the redesigned 2012 Ford Focus, and the last year of the Ranger too! Even our Super Duty trucks get better fuel economy than previous years, and their competitors.

Press Release: (more…)

Filed under: Escape, F-Series, F150, F350, Fiesta, Focus, Ford, Global Ford, Good News, Ranger, Super Duty, Technology, Transit Connect on July 6th, 2011
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