How many pingpong balls fit into an all-new Ford Escape?

Approximately 56,778.

Ford Escape Ping Pong Measuring

Ford has a unique way of measuring interior storage spaces inside its vehicles and those of its competitors, and it’s not with a ruler; it’s with pingpong balls.

“It probably doesn’t seem like it, but pingpong balls are more accurate than using a tape measure to get the volume of odd-shaped spaces like a glove compartment,” said Eric Jackson, Vehicle Architecture supervisor.

Many years ago, Ford would estimate the capacity of glove boxes, center consoles and other small areas of a vehicle using a measuring tape, and taking length times width times height to get the volume. But with all the angles, curves and other odd shapes in a vehicle, engineers and designers were not satisfied with the accuracy or consistency of this method. According to Jackson, a Ford engineer then came up with the idea of using pingpong balls to measure spaces.

“It was just a quirky idea that came out of a team brainstorm,” says Jackson. “But we then did some studies using pingpong balls and found capacities were more consistently measured.”

Jackson’s team found that if two people measure the same console with a measuring tape, they often will come up with different results due to the wide variations of the method. However, if two people use pingpong balls to measure volume, they are more likely to get the same answer.

The precise way volume is measured with pingpong balls is fairly simple, explains Sejal Shreffler, Ford Accommodation and Usage engineer. Ford engineers have developed a cubic measurement for each pingpong ball that accounts for the open space in between a stack of balls. They then use that measurement and account for the number of pingpong balls in the storage space to determine total volume of a space.

Engineers also use computer-aided design (CAD) renderings to compute volume.

Laser scanning
Shreffler and her team also use a laser scanner device that allows Ford to get surface data in CAD on competitors. Shreffler can get a 3D digital representation of the visible surfaces on the vehicle. The surface data are then digitized and the space is evaluated in CAD. This technology can be used to measure different areas of the vehicle to compute anything from cargo volumes to the dashboard console or glove box volumes.

“Our team scans dozens of consumer goods from iPads to mountain bikes and wheelchairs to ensure these objects not only fit into our vehicles, but that there is a proper place for them,” said Shreffler.

Clever spaces
The all-new Ford Escape features several places to store specific items in the interior including umbrellas, bottles and cell phones.

Unique storage spots include:

  • Overhead visors with ticket holders for parking or toll tickets
  • Hidden storage bin under the second-row floor
  • Small umbrella holders on both driver and passenger seat trim panels
  • A card holder below and a stowage bin above the center of the instrument panel
  • Center console space to hold a one-liter bottle, MP3 player or CDs
  • Convenient USB ports in the center console and 110-volt inverter located at the back of the floor console for easy plug-in of laptops, cell phone chargers or other electronics

Informative Evening a Second Delivery at Steve Marshall Ford Lincoln

Nanaimo Ford Edge and Lincoln MKX part of the great lineup at Ford dealers today.Our guests have said that buying a new vehicle can be an overwhelming experience. As such, we’re offering a complimentary and informative evening dedicated to new vehicle owners. Our competent team of mechanics, salespeople and finance leaders will be available to answer any questions you may have. State-of-the-art features offered by Ford and Lincoln will also be reviewed.

Steve Marshall Ford Lincoln is hosting its Second Delivery evening on May 17, 2012 from 5:30pm – 7pm. A bonus snack buffet will be offered.

Please contact Donna at 250-758-7311 to be added to our guest list.

Eco Friendly and Sustainable Products and Processes

2012 Ford Focus Eco Friendly and SustainableFord’s imaginative use of sustainable materials:

  • Award-winning soy-based polyurethane foams on the seat cushions and seat backs, now in production on the Ford Fiesta, Mustang, Expedition, F-150, Focus, Escape, Escape Hybrid and Lincoln Navigator and Lincoln MKS.
    • which results in a reduction of petroleum oil usage by 1 million pounds annually.
  • 100 percent post-industrial recycled yarns in seat fabrics.
    •  The use of 100 percent post-industrial yarns represents a 64 percent reduction in energy consumption and a 60 percent reduction in CO2 emissions.
  • 100 percent post-consumer recycled yarns in seat fabrics. Various Ford and Lincoln utilize fabrics made from pop bottles to further reduce consumer waste.
    • Each meter of this luxurious micro denier suede is made from 20 recycled plastic pop bottles.
  • Underbody systems, such as aerodynamic shields, splash shields, and radiator air deflector shields, made from post-consumer recycled resins such as detergent bottles, tires and battery casings.
    • Succeeding in diverting between 25 and 30 million pounds of plastic from landfills.
  • The 2012 Focus Electric can say it has a “100 percent sustainable interior.”
  • Ford estimates that one vehicle’s annual energy conservation equals
    • 600,000 gallons of water,
    • 1.8 million pounds of carbon dioxide equivalents, and
    • 7 million kilowatt hours of electricity.
  • Ford has implemented a program to recycle 95 percent of materials from retired Ford cars.

First Automaker to Earn Top Honours for Supporting Women

Ford and Lincoln dealership in Nanaimo, BCWe always new it was true, especially from our dealership group!

Ford has been honoured by the Women’s Business Enterprise Council for developing best practices that resulted in productive business partnerships with women entrepreneurs. Ford may not have set out to support women business owners, Ford did dedicate higher spending in 2011 to suppliers that are playing a key role in Ford’s expanding portfolio of high-quality, safe, fuel-efficient products equipped with smart technologies. They just also happened to be women!

Are you a woman looking for a Nanaimo, Victoria or Vancouver Mainland group dedicated to creating a community for you to learn, share and grow together while creating amazing lives? You might be looking for “I Love My Life!”

I Love My Life! Located in Victoria, the Lower Mainland and Nanaimo, they offer quarterly seminars on Health, Relationships, Career / Personal leadership and Money.

Press Release: (more…)

Get Prepared Today for Snow Tomorrow

While we all think we can drive better in the snow than the next guy, it may be time to pop in to the dealership and get prepared for the snow that’s on the way!

Chains and snow tires will help (we have both in stock 250-758-7742). We also carry salt for your walk ways and stairs, winter windshield washer fluid, and every kind of windshield wiper needed. Drive safe Nanaimo.


PS. Chains will only work if you put them on the driving tires. Front Wheel Drive cars, like the Toyota Camry in the video, does not get chains on the rear tires!