In the first quarter of 2009 Ford improved 5 percent in initial quality: with 5 (five) segment leaders it is not a surprise that Ford Initial Quality is surpassing Honda and remaining a “statistical” tie at the top with Toyota. The 4 vehicles are the Ford Mustang, Ford Taurus, Ford Taurus X and the Ford Ranger with the 5th being Mercury Milan (a mid-luxury vehicle similar to both the Ford Fusion and the Lincoln MKZ).
Ford Press Release:
“This is truly a significant accomplishment for us,” said Bennie Fowler, Ford group vice president, Global Quality. “Honda and Toyota have claimed bragging rights for years, but now we are seeing our hard work pay off. It’s evident in study after study.”
The latest GQRS survey measured 2009 model year vehicle initial quality in two categories: the number of “things gone wrong,” and customer satisfaction with vehicle quality in the first three months of ownership.
In the first quarter of 2009, Ford, Lincoln and Mercury vehicles saw things gone wrong fall by 5 percent to 1,228 per 1,000 vehicles, significantly better than Honda’s 1,422 things gone wrong per 1,000 vehicles and statistically equal to Toyota’s 1,150.
In addition, the survey shows that Ford Lincoln Mercury improved two percentage points to 79 percent in customer satisfaction with vehicle quality, which puts Ford’s domestic brands in a tie with Toyota and Honda for industry leadership.
“Ford’s commitment to quality is really paying off as they continue to rival Honda and Toyota on both initial quality and customer satisfaction with the quality,” said Donald Pietrowski, president, RDA Group.
The following models led their respective segments in the survey:
- Ford Mustang – initial quality and customer satisfaction for sports cars
- Ford Taurus – initial quality for large cars
- Ford Taurus X – initial quality for crossover utilities
- Mercury Milan – initial quality for midsize cars
- Ford Ranger – initial quality for compact pickups
The new 2009 Ford F-150 recorded quality levels that equate to less than one problem per vehicle, as did the Taurus, Taurus X, Fusion, Milan, and Edge.
“We are energized by the continuous improvement we are seeing on both initial vehicle quality and customer satisfaction,” said Fowler. “This survey validates the hard work and dedication to quality from Ford employees, suppliers and dealers. We will keep the momentum going as we strive to become the clear global quality leader.”
The GQRS study is conducted on a quarterly basis with scores assessed from survey responses collected from owners of vehicles purchased within specific short-term time frames.
New vehicle owners are asked to report any defects or issues as well as rate their satisfaction with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features.